FLORALUV
Plant-Dating App
DATE: November - December 2019
SERVICES: UI/UX, Logo Design, App Design
TOOLS: Figma, Figjam, Illustrator, PSD, Miro, Usability Hub
Project Goals
Floraluv - “Match my plant” is a mobile app and Tinder for plants. Because most people do not know which plants fit their lifestyle, needs and preferences. Floraluv helps them find the perfect match and also supports them in caring for their favorites' plants. The goal of this project was to develop a native app for iOS and Android.
Read about the UX research and design process here.
Creative Solution
Floraluv is all about the love of plants. The name is therefore made up of the words for "plant" and "love". The logo is therefore designed in the typography of a plant and has a heart at its core to visually capture the character of the app. The colors are bright and calm. There are only two primary colors: red, white and dark green. This is complemented by the secondary colors in the individual icons. For both systems. The icons for iOS and Android differ. On iOS, they are thinner and try to capture the character of the logo. On Android, they try to use the symbolic language of the system. The images of the plants are bright and without background to show the plants at their best and most beautiful. There are also pictures showing the plants in an environment, like the real Tinder.
Sound & Physical Touch
Plants can perceive light, scent, touch, wind, even gravity, and are able to respond to sounds, too. For the sound in the background during the onboarding process and also during other loading processes, notification and alert, the sound is something like “Mother Earth's Plantasia”. This album puts the synthesize in photosynthesize.